Hello! 👋

I’m Catherine, a marketer with over 20 years experience building brands.

I started my career in brand management handling global consumer products in the pharmaceutical, home care and personal care industries. In 2012, I shifted to remote work and provided Marketing Strategy  to small to medium businesses in real estate, online publishing, e-commerce, SaaS, health and wellness and financial services.
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Some of my proudest moments:
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- Launching new products (skin care and laundry care for babies) from scratch
- Creating TVCs, Radio commercials and billboards for Ambi Pur, a car freshener brand
- Hundreds of direct to consumer, below the line events and activations
- Launching 2 successful Kickstarter campaigns for Cycliq, an Aussie cycling product
- Generating a subscription-based model for a financial services firm that resulted to incremental 6 figure revenue
- Creating email flows that generate incremental income for a personal care brand
- Running a podcast with 100+ episodes
- And the best part, raising 2 smart and hyperactive boysWhen I'm not working, I'm probably at the gym listening to a marketing book/podcast or at a laser tag arena trying to beat my kids :)

My passion for learning has led me to create webinars, live events, courses and a marketing podcast.
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Let's collaborate, send me a message.